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Products We Love
We have chosen products we love & those that align with our core values so we can feel safe to work with. These are amazing and safe for humans. Clean, Sulfate-free, Paraben-free, PPD-free, Resorcinol-free, Phthalates-free, MIT-free, Ammonia-free, Gluten-free, Vegan, & never tested on animals. Luxury is clean beauty.
Cult and King
New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam. Shampoo is the worst thing you can use on your hair. Why? The detergents in shampoo strip your hair of natural, protective oils –– leading to repair measures (aka conditioner) and an overproduction of oil that creates a vicious cycle of washing.
EVO is Non-Ammonia, PPD-Free, Resorcinol-Free. With a wide spectrum of shades and a commitment to quality, Evo empowers you to transform your hair into a canvas of endless possibilities. Experience vivid, long-lasting color with a brand that celebrates creativity and self-expression.